Designer Profile

A headshot of Mel Armstrong, a white woman with pixie cut dark brown hair and brown eyes. She is wearing a mid-grey wool hooded jacket.
Name: Mel Armstrong
Location: Wellington, New Zealand
Design Style: A mix of digital, traditional & kids

I love drawing! If I don’t have a sketchbook with me I panic. It’s an addiction that started a few years ago after trying to find some fabric for my son. I couldn’t find what I wanted so decided to use my graphic design skills to design my own. I designed and made him a nap bed for daycare and all of a sudden I had requests from other mums for one! I then fell into a new career illustrating and pattern designing. In 2016 I won the Make it in Design scholarship (2016) and signed up with art agent Advocate Art. I love working both traditionally and digitally and my illustrations & patterns have appeared on baby products, shoes, greeting cards, journals, fabric, stationary and phone covers. I love creating designs for kids, which are mostly inspired by the imagination of my own kids, but I also like to draw from nature birds & flowers are never boring! My mind is a juggle of design ideas. I love bright, bold colours that will put a smile on your face and I like to break the rules!

See more of Mel Armstrong’s work on her website and instagram.

Custom Fabric 'Butterfly Coord 3' by Mel Armstrong

Butterfly Coord 3

Mel Armstrong

Custom Fabric 'Fruit Song Apples and Pears' by Mel Armstrong

Fruit Song Apples and Pears

Mel Armstrong

Custom Fabric 'Fruit Song Daisies' by Mel Armstrong

Fruit Song Daisies

Mel Armstrong

Custom Fabric 'Fruit Song Rainbows' by Mel Armstrong

Fruit Song Rainbows

Mel Armstrong

Custom Fabric 'Gouache Flowers Daisies' by Mel Armstrong

Gouache Flowers Daisies

Mel Armstrong

Custom Fabric 'Gouache Flowers Dark' by Mel Armstrong

Gouache Flowers Dark

Mel Armstrong

Custom Fabric 'Gouache Flowers Light' by Mel Armstrong

Gouache Flowers Light

Mel Armstrong

Custom Fabric 'Leaping Unicorns' by Mel Armstrong

Leaping Unicorns

Mel Armstrong

Custom Fabric 'Pebbles on Black' by Mel Armstrong

Pebbles on Black

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 1' by Mel Armstrong

Wild Flowers Coord 1

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 3' by Mel Armstrong

Wild Flowers Coord 3

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 4' by Mel Armstrong

Wild Flowers Coord 4

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 5' by Mel Armstrong

Wild Flowers Coord 5

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 6' by Mel Armstrong

Wild Flowers Coord 6

Mel Armstrong

Custom Fabric 'Wild Flowers Coord 2' by Mel Armstrong

Wild Flowers Coord 2

Mel Armstrong

Custom Fabric 'Butterfly the Goose' by Mel Armstrong

Butterfly the Goose

Mel Armstrong

Custom Fabric 'Enjoy The Small Things' by Mel Armstrong

Enjoy The Small Things

Mel Armstrong