Designer Profile

Name: Annammo
Location: Sydney
Design Style: Eclectic

The thing I’ve learned in life is that if you were born a creative soul, then that’s what you’ve got to do, otherwise you’ll be forever miserable. And if you’re lucky enough to be able to use your creativity to create an income, you’ll be doubly fulfilled.

So, that’s what I do. I use my creativity as a textile print designer and a jewellery product designer/developer to make a living for myself. I have always loved all forms of art but was never satisfied with just the creating of paintings, pictures, etc. It wasn’t until I started designing prints for textiles that everything fell into place for me. I absolutely love to make designs that will then be used in fashion or interiors. Basically, I love to decorate things!

I always start with hand created artwork, whether it is drawing, painting, pastels, etc, and use Photoshop to manipulate the artwork into repeat print designs. I particularly love designing bright, bold floral designs, but I’m also quite versatile and also enjoy creating patterned, quirky and subtle textured prints. In fact, I don’t really mind what the subject matter is, it’s the process I’m addicted to and I hope all my designs reflect the joy I get out of doing it.

I’m Anna Morwood, my studio is Annaammo.